RUN SMARTER PLAYS - SCALE FASTER

At Playbook Ads, we’re a Vancouver-based branding and digital growth agency helping modern brands scale through strategy, creative, and performance marketing that actually converts. Powered by a proven playbook and delivered through our subscription model, we provide consistent, high-impact execution across every channel.

Our Services.

01

SEO

Appear higher on Google when customers search for your products or services.

02

Paid Media / PPC

Instantly reach targeted customers through Google, Meta, TikTok, and YouTube Ads.

03

Social Media

Grow your online presence, connect with audiences, and build brand awareness.

04

Web Design & Dev

Build modern, high-performing, and mobile-friendly websites that convert visitors.

05

Performance Analytics

Track website traffic, ad performance, and behavioral data to drive growth.

06

Brand Strategy

Define how your business looks, sounds, and stands out from competitors.

Deep Dive & What We Do.

Search & Web Optimization

We optimize website content, target high-ranking keywords, enhance speed, and build mobile-friendly layouts to increase organic traffic and conversions.

High-Converting Ad System

We create and manage targeted ad campaigns, optimize creative budgets, design engaging social posts, and continuously maximize your return on ad spend (ROAS).

Intelligence Brand Strategy

We help businesses build strong brand identities through positioning and visual direction, while monitoring performance through detailed reports and real-time analytics.

Proven Playbooks In Action.

Paid Social

High-converting social ad systems engineered to scale modern brand presence and direct-to-consumer conversion metrics.

Organic Social Content

Highly engaging, community-driven content strategies built to capture organic attention, design engaging posts, and amplify brand recognition.

Google Ads, Reviews & Website Development

A complete digital infrastructure combining targeted Google search campaigns, review management, and advanced conversion-focused web architecture.

Print Signage & Offline Branding

Physical high-impact print signage and assets designed to ensure consistent, premium brand presentation across multi-channel environments.

From SEO and PPC (Google Ads, Meta, TikTok, LinkedIn) to social media, web design, and analytics, we build digital systems designed for real growth, not vanity metrics. Our team brings experience from Samsung, Apple, and Microsoft, with a track record of driving results for brands like Best Buy Canada and Arc’teryx.

Frequently Asked Questions.

How is your subscription model different from a traditional agency?

No long contracts, no surprise fees. You get a senior team across strategy, paid media, SEO, creative and analytics for one predictable monthly rate. Pause, scale up or swap services anytime as your priorities shift.

We work with modern brands across DTC e-commerce, B2B SaaS, retail, hospitality and lifestyle. Our team has driven growth for global giants (Samsung, Apple, Microsoft) and beloved retailers (Best Buy Canada, Arc’teryx) alike.

Onboarding takes 7-10 days. After your strategy call, we run a deep audit, build your playbook and ship the first campaigns within two weeks.

Yes. Our subscription includes ad creative, landing page design, social content and brand assets, all built in-house and aligned to your visual system.

You get a custom dashboard with live KPIs, weekly written insights, and a strategic review every month. No vanity metrics, only what affects your bottom line.

We ask for a 90-day initial engagement so the playbook has time to compound. After that, it’s month-to-month.

Contact Us.

  • Canada
  • marketing@playbookads.com
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Subscribe Us.

Coastal Spirits & Wine × Playbook Ads

Brand Overview

Coastal Spirits & Wine is an independently owned liquor store located in Port Moody, British Columbia. Built around the idea of curiosity, discovery, and community, the store offers a thoughtfully curated selection of wine, spirits, craft beer, and unique gifts that reflect the lifestyle of the West Coast. When Coastal Spirits & Wine acquired an existing liquor store location, they faced the challenge of introducing an entirely new brand while retaining loyal local customers and attracting a broader audience through the Tri-Cities.

Challenge

Although the physical location already had an established customer base, Coastal Spirits & Wine needed to:
  • Build brand awareness for an entirely new brand identity
  • Retain customers from the previous liquor store
  • Create excitement around the grand opening
  • Develop a sustainable marketing strategy that would continue driving traffic after launch
The objective was not simply to generate one successful grand opening weekend, but it was to establish Coastal Spirits & Wine as a recognizable neighbourhood one stop shop.

Our Strategy

Playbook Ads stepped in to develop a comprehensive digital go-to-market strategy that combined brand awareness with ongoing customer engagement. Phase 1: Grand Opening Launch We planned and executed a digital launch campaign designed to maximize awareness and build excitement ahead of opening day by:
  • Building local brand recognition (organic social)
  • Promoting the grand opening event and promotion (organic & paid social)
  • Driving in-store visits (paid social)
  • Introducing the Coastal Spirits & Wine brand story to the community (organic social)
Facebook and Instagram paid social campaigns were strategically targeted to residents throughout Port Moody and neighbouring communities most likely to visit the store. Phase 2: Always-On Brand Growth Following the successful launch, we transitioned into a long-term digital marketing strategy focused on keeping Coastal Spirits & Wine top-of-mind throughout the year. Each month, we created paid social campaigns on Meta that promoted:
  • Monthly featured products
  • Seasonal promotions
  • Holiday campaigns
  • New product arrivals
  • Curated production recommendations and pairings
Creative assets were refreshed monthly to align with changing consumer interests and seasonal buying behaviour while reinforcing the brand’s West Coast neighbourhood focused identity.

Results

Through a consistent digital marketing strategy, Coastal Spirits & Wine successfully established itself as a recognizable local brand while continuing to expand its customer base beyond the previous store’s existing clientele. Highlights include:
  • Successful launch of a new retail brand in an established market
  • Increased local brand awareness through targeted paid social advertising on Meta
  • Continuous monthly campaign execution supporting seasonal promotions and product launches
  • Sustainable marketing strategy that continues driving awareness and in-store traffic
Rather than relying on one-time promotional efforts, the business has maintained a consistent digital presence that supports long-term growth and customer loyalty.

Why It Worked

Our strategy combined go-to-market strategy with long-term brand building. Every campaign was treated as an opportunity to learn, optimize, and improve future performance. Instead of treating the grand opening as a standalone event, we developed an ongoing marketing framework that continuously introduced Coastal Spirits & Wine to new audiences while giving existing customers reasons to return month after month. We conducted comprehensive monthly performance reviews, analyzing key metrics such as reach, impressions, click-through-rate (CTR), and cost-per-click (CPC). These data driven insights directly informed the next month’s digital strategy. High-performing creatives, messaging, and audience segments were scaled to maximize results. Underperforming elements were opportunities for testing new concepts, promotional angles, and creative formats. This continuous cycle of measuring, learning, and refining allowed Coastal Spirits & Wine’s marketing strategy to evolve alongside customer behaviour, ensuring each campaign became more effective over time rather than relying on a one-size-fits-all approach.